Campaign Learning Outcome 1

Campaigns aim to promote a message. You will need to

investigate an existing campaign and discover:

• the main messages or ideas behind the campaign

• the target audience of the campaign

• the strategy of the campaign and the methods used to reach

the target audience

• the success of the campaign in achieving its aims

You must ensure that you produce the following as a minimum;

Research notes

These can be secondary sources that you have printed and annotated. It could be notes that you have made or the answers to questions and surveys that you have conducted as primary research. The important thing is that you keep all the research notes that you make and present them in your folder.

Research logs

These can be presented as a bibliography and a diary record of any primary reserach that you have conducted.
If you can present the results of the primary research (questionnaires, surveys) this will show further evidence

The presentation of the results of the investigation

This needs to be presented in an appropriate form such as a written evaluation of results or as a powerpoint presentation


To gain mark band three you must ensure that you do the following;

Show initiative in research

Be well organised

Focus the research precisely

Use a wide range of sources

Compare and assess information

Make connections between information that you gather

Provide well-organised and detailed descriptions of the
campaigns they have researched (typically around four examples which will
show some variety, or perhaps more which show little variety)

Clearly describe the purpose of each campaign, and show clearly what is
distinctive about each one by comparing them with one another