Campaign Learning Outcome 2 (Planning a Campaign)

In order to conduct a successful campaign you need to be clear

about the message or idea you are aiming to promote. You need

to establish this at the outset of your activity.

Using your findings from investigating the work of others you

need to begin planning your strategy and the methods you will

use to conduct your own small-scale campaign.

You will need to consider:

• who your target audience will be

• how you will persuade your target audience to take notice of

your campaign and its message

• how you will distribute or broadcast your campaign

• what materials and equipment you will need to promote your

message

• how you plan to measure the success of your campaign.

You will then need to produce the materials you propose to use

in a campaign. This could include designing posters or leaflets,

devising a short piece of theatre or creating a radio advert

As evidence of your involvement in planning the campaign you need to produce;

1) a campaign production plan

2) notes on ideas

3) rough work (drafts, sketches, ideas boards, mind maps)

4) materials produced for the campaign

5) notes on meetings such as minutes

Work towards achievement of learning outcome 2 will consist of deciding what to run a

campaign on, generating ideas, developing a strategy and planning and producing campaign

material

Firstly you need to generate and select ideas. This could be done through group discussions which should be minuted and mind-mapping

Secondly you must select plans which are achievable within the confines of the available time and resources. your production plan will show timescales, resources and a budget.

Thirdly you must consider the relevant legal and ethical issues surrounding your

chosen idea. – for example, in broadcasting there are restrictions on advertising that must be

followed, whereas podcasts are at present unregulated

You are going to pitch your ideas to camera and talk about the following;

How did you generate a number of ideas ?

Talk about three ideas which are imaginative, relevant and viable

What legal and ethical issues will you need to consider ?

Talk about how you are going to develop these ideas imaginatively, identifying and describing the more obvious strengths and weaknesses of each one

Before your pitch fill in the following;

Idea	Strength	Weakness
1
2
3

Learners will be able to follow straightforward procedures in the planning of

work with consistency and exactness and they will produce records

documenting their work which have a good level of detail. You therefore need a clear production plan and need to keep any records of planning that you produce.

In order to gain mark band 3 you need to show the following qualities.

Organisational skills, including self-management skills

Work with a sense of purpose – for example, resources needed

will nearly always be in the right place at the right time

Be punctual

Consistently meet deadlines

Apply a broad range of skills, materials and techniques to the

creation of campaign materials and do so with confidence

Show imagination in conception and a

degree of proficiency in the application of skills.